A Few Words
About Me
Exceptional Service
Product management
That Adds Value
Building the product your users want.
Data and the insights we gain from data are the key drivers in our decision making. What do users need? How do their needs relate to business requirements? Answering these questions gives us a much clearer picture of the road to success. Once we know where we are going, it’s important that the entire team is fully on board.

Jack of all trades
My experience in psychology and marketing is a Key Component to the Success of Your Business.
I have had an interesting and varied career. I started in healthcare, helping people with multi-complex psychological disorders and mental challenges. My fascination with people’s stories and the why behind their behaviour was the principal drive of my work for over 10 years.
I made use of this knowledge as a marketer and soon developed into a highly skilled User Researcher. I am still driven to find out what motivates people’s behaviour, not only to understand how to improve their experience but also to help businesses develop the ideal product for their customers.
I also have the knowledge and experience required to communicate clearly and effectively with all stakeholders, especially given I have worked in many different departments and seen product development from all angles. This makes it easier for me to get everybody pulling in the same direction.
Contact me
If you have any questions Eline is one phone call or message away. Feel free to reach out. Here’s how to get in touch.